Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Advanced Marketing Management: Principles, Skills And ToolsISBN13:9780749480370ISBN10:0749480378Author:Dimitriadis, Nikolaos (Author), Dimitriadis, Neda Jovanovic (Author), Ney, Jillian (Author)Description:Marketing As A Practice Is Facing Unprecedented Challenges: A Changing Media Landscape, An Increasingly Complex Customer Journey, Innovative Technologies, Start-Ups Which Disrupt Traditional Channels And A New Generation Of Tech-Savvy Clients How Should Students And Practitioners Adapt To This Shifting Landscape And Address The Skills Gap That Many Of Today's Marketers Face? Advanced Marketing Management Prepares Students For This New World Of Marketing Since Traditional Marketing Approaches Fail To Provide Convincing Solutions To Modern Business Realities, A New Approach Is Urgently Needed If Marketers Are To Regain Trust Within Their Organizations Using Contemporary Examples, Business Case Studies And Supporting Pedagogy, Advanced Marketing Management Will Provide A Critical Exploration Into The More Advanced Aspects Of Marketing Management, Including The Gap That Exists Between Formal Marketing Literature And Real-World Practice, Discussion Of Multidisciplinary Tools, And The Crucial Evolution Of The '4Ps' Summarizing A Large Body Of Literature And Academic Research On New Developments, This Book Is The Go-To Guide For Students, Lecturers And Practitioners, Wanting To Succeed As Modern Marketers Online Resources Include Lecture Slides And Further Questions For Group Discussion Binding:Paperback, PaperbackPublisher:Kogan PagePublication Date:2018-11-28Weight:1.13 lbsDimensions:0.87'' H x 9.61'' L x 6.69'' WNumber of Pages:320Language:English
Price: 54.37 USD
Location: USA
End Time: 2024-09-03T17:34:05.000Z
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Book Title: Advanced Marketing Management: Principles, Skills And Tools
Item Length: 9.4in
Item Height: 0.6in
Item Width: 6.7in
Author: Jillian Ney, Neda Jovanovic Dimitriadis, Nikolaos Dimitriadis
Publication Name: Advanced Marketing Management : Principles, Skills and Tools
Format: Trade Paperback
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2018
Type: Textbook
Item Weight: 17.6 Oz
Number of Pages: 320 Pages
