Description: Architecting Experience : A Conversation Science Handbook, Paperback by Wheeler, Scot R., ISBN 9811220107, ISBN-13 9789811220104, Like New Used, Free shipping in the US In this work for those in marketing and customer experience, marketing analytics consultant Scot R. Wheeler (Center for Narrative Awareness) supplies ideas on how to motivate consumers through interfaces, content, and experiences developed with insights from data and analytics. He uses plain language to explain insights from the emerging field of conversion science, which provides strategies for developing and delivering consumer content in areas such as marketing, publishing, software, media, and entertainment. The first five chapters provide theoretical foundations on how content works to drive consumer behavior, along with guidelines on planning. The next three chapters describe about 20 methods for engaging consumers and offer guidance on planning and using them. Th’s final two chapters concentrate on uses of data, privacy concerns, and applying data science to conversion optimization. B&w charts and graphics are included. This second edition reflects new technologies related to data sources, communication technologies, analytic methods, geospatial data collection, peer-to-peer marketing, entrepreneurs, and web and social media platforms. Annotation ©2020 Ringgold, Inc., Portland, OR ()
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Book Title: Architecting Experience : a Conversion Science Handbook
Author: Scot R. Wheeler
Format: Trade Paperback
Language: English
Topic: Commerce
Publisher: WORLD Scientific Publishing Co Pte LTD
Publication Year: 2020
Genre: Business & Economics
