Description: Architecting Experience: A Marketing Science And Digital Analytics Handbook by Scot R. Wheeler Estimated delivery 3-12 business days Format Paperback Condition Brand New Description In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Publisher Description In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: with an ever expanding array of digital touch points at ones disposal, how does one deliver content and experiences around ones brand that build relationships and drives results? The quick answer to this is through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience, but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. Details ISBN 981472565X ISBN-13 9789814725651 Title Architecting Experience: A Marketing Science And Digital Analytics Handbook Author Scot R. Wheeler Format Paperback Year 2016 Pages 280 Publisher World Scientific Publishing Co Pte Ltd GE_Item_ID:168421704; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 44.51 USD
Location: Fairfield, Ohio
End Time: 2024-12-02T02:08:52.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9789814725651
Book Title: Architecting Experience: A Marketing Science And Digital Analytic
Number of Pages: Xii, 268 Pages
Language: English
Publication Name: Architecting Experience : a Marketing Science and Digital Analytics Handbook
Publisher: World Industries Scientific Publishing Co Pte LTD
Publication Year: 2016
Subject: Marketing / General, Information Management, Digital Media / General, Marketing / Direct, Marketing / Research
Type: Textbook
Author: Scot R. Wheeler
Subject Area: Computers, Business & Economics
Series: Advances and Opportunities with Big Data and Analytics Ser.
Format: Trade Paperback
