Description: This thirteenth edition of Michael R. Solomon's Consumer Behavior: Buying, Having and Being delves into the subject of consumerism, exploring the psychological, social, and cultural factors that influence buying decisions. The hardcover textbook covers a range of topics, from advertising and marketing to communication and journalism. Written in English, the book is suitable for students and academics alike, with a focus on the latest trends and insights in the field of consumer behavior. Published by Pearson, the trusted name in educational resources, this edition of Consumer Behavior is a valuable addition to any collection.
Price: 120 USD
Location: Enterprise, Alabama
End Time: 2024-11-26T17:26:48.000Z
Shipping Cost: 9 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Publication Year: 2019
Type: Textbook
Format: Hardcover
Subject Area: Consumerism
Language: English
Publication Name: Consumer Behavior
Author: Michael R. Solomon
Publisher: Pearson
Subject: Advertising, Communication & Journalism, Marketing
