Description: Cool News About Retail by Tim Manners "The people who have the best fame are those who have their name on stores. The people with very big stores named after them are the ones I'm really jealous of."—Andy Warhol"Swim upstream. Go the other way. Ignore the conventional wisdom."—Sam WaltonWhat's So Cool About Retail?Television advertising may dominate marketing's awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the coolest platform for building brands today.The reason is simple: The retail store is the only medium in which marketing and sales can happen simultaneously. Meaning: Retail is not only bursting with creative marketing potential, it is also inherently accountable for sales results."In Cool News About Retail: From Warhol to Wal-Mart," Tim Manners of Reveries Magazine tells 92 stories about innovative retailers, and shines a light on the sales and marketing opportunities they present. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description "The people who have the best fame are those who have their name on stores. The people with very big stores named after them are the ones Im really jealous of." --Andy Warhol "Swim upstream. Go the other way. Ignore the conventional wisdom." --Sam Walton Whats So Cool About Retail? Television advertising may dominate marketings awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the coolest platform for building brands today. The reason is simple: The retail store is the only medium in which marketing and sales can happen simultaneously. Meaning: Retail is not only bursting with creative marketing potential, it is also inherently accountable for sales results. In Cool News About Retail: From Warhol to Wal-Mart, Tim Manners of Reveries Magazine tells 92 stories about innovative retailers, and shines a light on the sales and marketing opportunities they present. Details ISBN0595306411 Author Tim Manners Short Title COOL NEWS ABT RETAIL Pages 104 Language English ISBN-10 0595306411 ISBN-13 9780595306411 Media Book Format Paperback Year 2004 Publisher iUniverse Subtitle From Warhol to Wal-Mart DOI 10.1604/9780595306411 UK Release Date 2004-01-13 Imprint iUniverse Country of Publication United States AU Release Date 2004-01-13 NZ Release Date 2004-01-13 US Release Date 2004-01-13 Publication Date 2004-01-13 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134726747;
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Format: Paperback
Language: English
ISBN-13: 9780595306411
Author: Tim Manners
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Book Title: Cool News About Retail
