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Book Title: Essentials of Marketing Research George S., Kumar, V., Aaker, Dav
Number of Pages: 576 Pages
Language: English
Publication Name: Essentials of Marketing Research
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2001
Subject: Sales & Selling / General, Marketing / Research
Item Height: 1.3 in
Features: Revised
Type: Textbook
Item Weight: 46.8 Oz
Author: George S. Day, David A. Aaker, V. Kumar
Subject Area: Business & Economics
Item Length: 10.2 in
Item Width: 8.2 in
Format: Hardcover
