Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Analytics: Statistical Tools For Marketing And Consumer Behaviour Using SpssISBN13:9781032052182ISBN10:103205218XAuthor:Carvalho de Mesquita, Jos? Marcos (Author), Kostelijk, Erik (Author)Description:Marketing Analytics Provides Guidelines In The Application Of Statistics Using Spss For Students And Professionals Using Quantitative Methods In Marketing And Consumer Behaviour With Simple Language And A Practical, Screenshot-Led Approach, The Book Presents Eleven Multivariate Techniques And The Steps Required To Perform Analysis Each Chapter Contains A Brief Description Of The Technique, Followed By The Possible Marketing Research Applications One Of These Applications Is Then Used In Detail To Illustrate Its Applicability In A Research Context, Including The Needed Spss Commands And Illustrations Each Chapter Also Includes Practical Exercises, Which Require The Readers To Perform The Technique And Interpret The Results, Equipping Students With The Necessary Skills To Apply Statistics, By Means Of Spss, In Marketing And Consumer Research Finally, There Is A List Of Articles Employing The Technique, Which Can Be Used For Further Reading This Textbook Provides Introductory Material For Advanced Undergraduate And Postgraduate Students Studying Marketing And Consumer Analytics, Teaching Methods Along With Practical Software-Applied Training Using Spss Support Material Includes Two Real Datasets To Illustrate The Techniques' Applications And Powerpoint Slides Providing A Step-By-Step Guide To The Analysis And Commented Outcomes Professionals Are Invited To Use The Book To Select And Use The Appropriate Analytics For Their Specific Context Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2021-11-12Weight:0 lbsDimensions:Number of Pages:240Language:English
Price: 184.51 USD
Location: USA
End Time: 2024-11-22T06:08:03.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Marketing Analytics: Statistical Tools For Marketing And Con...
Item Length: 9.7in
Item Width: 6.9in
Author: José Marcos Carvalho De Mesquita, Erik Kostelijk
Publication Name: Marketing Analytics
Format: Hardcover
Language: English
Publisher: Taylor & Francis Group
Publication Year: 2021
Series: Mastering Business Analytics Ser.
Type: Textbook
Item Weight: 20.3 Oz
Number of Pages: 200 Pages
