Marketing Management : Analysis Planning, Implementation and Cont

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Publication Name: Pearson Education, Limited

Publisher: Prentice Hall PTR

Edition: 7

Publication Year: 1990

Topic: Marketing / General

Book Title: Marketing Management : Analysis Planning, Implementation and Control

Number of Pages: 784 Pages

Language: English

Illustrator: Yes

Genre: Business & Economics

Author: Philip. Kotler

Format: Hardcover