Description: Marketing Metrics: 50+ Metrics Every Executive Should Master by Farris, Paul W.; Bendle, Neil T.; Pfeifer, Phillip E. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less
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Location: Aurora, Illinois
End Time: 2024-11-30T10:03:09.000Z
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Binding: Hardcover
Weight: 2 lbs
Product Group: Book
IsTextBook: Yes
Number of Pages: 384 Pages
Language: English
Publication Name: Marketing Metrics : 50+ Metrics Every Executive Should Master
Publisher: Wharton School Publishing
Publication Year: 2006
Subject: Marketing / General, Marketing / Research
Item Height: 1.3 in
Item Weight: 30.6 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Phillip E. Pfeifer, Paul W. Farris, David J. Reibstein, Neil T. Bendle
Item Length: 9.5 in
Item Width: 7.3 in
Format: Hardcover