Optimal Database Marketing: Strategy, Development, and Data Mining

Description: Optimal Database Marketing: Strategy, Development, and Data Mining by Drozdenko, Ronald G.; Drake, Perry D. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less

Price: 6.11 USD

Location: Aurora, Illinois

End Time: 2024-11-13T09:56:42.000Z

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Binding: Hardcover

Weight: 2 lbs

Product Group: Book

IsTextBook: Yes

Number of Pages: 424 Pages

Language: English

Publication Name: Optimal Database Marketing : Strategy, Development, and Data Mining

Publisher: SAGE Publications, Incorporated

Item Height: 1.2 in

Publication Year: 2002

Subject: Marketing / General, E-Commerce / General (See Also Computers / Electronic Commerce)

Item Weight: 32.1 Oz

Type: Textbook

Subject Area: Business & Economics

Item Length: 10.2 in

Author: Perry D. Drake, Ronald G. Drozdenko

Item Width: 7.4 in

Format: Hardcover