Description: Qualitative Consumer & Marketing Research, Paperback by Belk, Russell; Fischer, Eileen; Kozinets, Robert V., ISBN 0857027670, ISBN-13 9780857027672, Brand New, Free shipping in the US "Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. Th offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researcherscan practice and apply, th leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Publisher's website.
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Book Title: Qualitative Consumer & Marketing Research
Number of Pages: 240 Pages
Publication Name: Qualitative Consumer and Marketing Research
Language: English
Publisher: SAGE Publications, The Limited
Subject: Consumer Behavior, Research, Marketing / Research
Publication Year: 2012
Item Height: 0.5 in
Type: Textbook
Item Weight: 14.7 Oz
Subject Area: Social Science, Business & Economics
Author: Robert Kozinets, Eileen Fischer, Russell W. Belk
Item Length: 9.8 in
Item Width: 6.8 in
Format: Trade Paperback
