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Book Title: Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Item Length: 9.3in.
Item Height: 1in.
Item Width: 6.4in.
Author: Arthur M. Hughes
Format: Hardcover
Language: English
Topic: Marketing / General, Strategic Planning
Publisher: McGraw-Hill School Education Group
Publication Year: 1994
Genre: Business & Economics
Item Weight: 17.6 Oz
Number of Pages: 300 Pages