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Book Title: Strategic Marketing Management : A Business Process Approach
Level: Business
Item Height: 260mm
Item Width: 196mm
Author: Geoff Southern, Luiz Moutinho
Publication Name: Strategic Marketing Management: a Process Based Approach
Format: Paperback
Language: English
Publisher: Cengage Learning Emea
Subject: Marketing
Publication Year: 2009
Type: Textbook
Item Weight: 1080g
Number of Pages: 512 Pages
