Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Testing Business Ideas: A Field Guide For Rapid ExperimentationISBN13:9781119551447ISBN10:1119551447Author:Bland, David J. (Author), Osterwalder, Alexander (Author)Description:A Practical Guide To Effective Business Model Testing 7 Out Of 10 New Products Fail To Deliver On Expectations Testing Business Ideas Aims To Reverse That Statistic In The Tradition Of Alex Osterwalder's Global Bestseller Business Model Generation, This Practical Guide Contains A Library Of Hands-On Techniques For Rapidly Testing New Business Ideas Testing Business Ideas Explains How Systematically Testing Business Ideas Dramatically Reduces The Risk And Increases The Likelihood Of Success For Any New Venture Or Business Project It Builds On The Internationally Popular Business Model Canvas And Value Proposition Canvas By Integrating Assumptions Mapping And Other Powerful Lean Startup-Style Experiments Testing Business Ideas Uses An Engaging 4-Color Format To: Increase The Success Of Any Venture And Decrease The Risk Of Wasting Time, Money, And Resources On Bad Ideas Close The Knowledge Gap Between Strategy And Experimentationvalidation Identify And Test Your Key Business Assumptions With The Business Model Canvas And Value Proposition Canvas A Definitive Field Guide To Business Model Testing, This Book Features Practical Tips For Making Major Decisions That Are Not Based On Intuition And Guesses Testing Business Ideas Shows Leaders How To Encourage An Experimentation Mindset Within Their Organization And Make Experimentation A Continuous, Repeatable Process Binding:Paperback, PaperbackPublisher:WILEYPublication Date:2019-11-12Weight:1.9 lbsDimensions:0.7'' H x 7.4'' L x 9.5'' WNumber of Pages:368Language:English
Price: 26.25 USD
Location: USA
End Time: 2024-05-03T00:07:05.000Z
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Book Title: Testing Business Ideas : a Field Guide for Rapid Experimentation
Item Length: 7.4in
Item Height: 0.9in
Item Width: 9.4in
Author: David J. Bland, Alexander Osterwalder
Format: Trade Paperback
Language: English
Topic: Consumer Behavior, Entrepreneurship, General, Strategic Planning, Marketing / Research
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2019
Genre: Business & Economics
Item Weight: 31.3 Oz
Number of Pages: 368 Pages
