Description: Understanding Social Media and Entrepreneurship : The Business of Hashtags, Likes, Tweets and Stories, Paperback by Schjoedt, Leon (EDT); Brannback, Malin E. (EDT); Carsrud, Alan L. (EDT), ISBN 3030434559, ISBN-13 9783030434557, Like New Used, Free P&P in the UK Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (., Fac, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.
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Book Title: Understanding Social Media and Entrepreneurship : The Business of
Item Height: 235mm
Item Width: 155mm
Author: Leon Schjoedt, Alan L. Carsrud, Malin E. Brannback
Publication Name: Understanding Social Media and Entrepreneurship: the Business of Hashtags, Likes, Tweets and Stories
Format: Paperback
Language: English
Publisher: Springer Nature Switzerland A&G
Subject: Marketing, Business
Publication Year: 2021
Type: Textbook
Item Weight: 367g
Number of Pages: 218 Pages
