Description: Winning in the Women's Health Care Marketplace : A Comprehensive Plan for Health Care Strategists, Hardcover by James, Genie, ISBN 0787944440, ISBN-13 9780787944445, Brand New, Free shipping in the US Acutely aware that US women account for the majority of consumer health care decisions and users of health care services, the Nashville business consultant author of Making Managed Care Work (Irwin, 1997) and several contributors analyze how the industry can "follow women's dollars" in socially conscious ways. They treat trends impacting women's choice of providers (. the women's health movement), adapting product lines and information technology to meet such pressures, outreach to under- served women, integrated systems and models for relationship- centered care. Annotation c. Book News, Inc., Portland, OR ()
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Book Title: Winning in the Women's Health Care Marketplace : A Comprehensive
Number of Pages: 296 Pages
Language: English
Publication Name: Winning in the Women's Health Care Marketplace : a Comprehensive Plan for Health Care Strategists
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2000
Subject: Women's Health
Item Height: 0.9 in
Type: Textbook
Item Weight: 19 Oz
Author: Genie James
Subject Area: Health & Fitness
Item Length: 9.5 in
Item Width: 6.3 in
Format: Hardcover
