Words That Work: It's Not What You Say, It's What People Hear (2007)

Description: Words That Work: It’s Not What You Say, It’s What People Hear by Frank Luntz (2007) Editorial Reviews Book Description The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you. Review: Help that Helps!!! I think that this is an excellent guide for those for whom words really do matter, be they written or spoken. The author provides numerous examples of both the best and the worst. The book shows how important meaning is, both for the author/speaker and those on the receiving end. In a nutshell, the author explains how important it is to know your audience and to communicate with them in a way they will best understand. Highly recommended. The book is in a good used condition. · Please be serious about your bids. Checkout must be completed within 7 days of the close of auction. If payment is not received within this time period and you do not contact me to explain the reason, a dispute will be opened with eBay. If the dispute is not resolved within 5 business days, the order will be revoked and you may receive a strike from eBay. · Returns are only accepted IF: the description was inaccurate and you contact me within 3 days of receiving the item. Item must be returned in the condition at the time of shipping. Only the Bid amount will be refunded, as ALL shipping fees will be paid by the buyer. Check out my other items! N21 29/05/23 Track Page Views WithAuctiva's Counter

Price: 9.99 USD

Location: Plano, Texas

End Time: 2024-10-29T17:47:33.000Z

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