Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz

Description: In Words That Work, Dr. Frank Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Dr. Frank Luntz. Over time, Dr. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. If you have every wondered if Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," or why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness". Or more importantly, if you have ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you. This book is in gently used condition. It was read exactly once. The outer edges of the pages have yellowed slightly with age. There is no writing or damage to the pages inside. It does show its age with the corners curling up just a little. Please see the photos in detail before purchasing this item. It is pre-owned and is an older copy of this book. While it is in very good condition, it is an older used book. We encourage you to look closely at the photos provided before purchasing this item. It is our goal to have lots of happy customers. Please reach out to us with any questions or concerns you may have before purchasing. Thank you in advance for your purchase. Please leave us a 5-star review. It would mean the world to us!

Price: 11.49 USD

Location: Prescott, Arizona

End Time: 2024-12-09T22:50:58.000Z

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