World's Greatest Toys Digest #12: Cereal Premiums, Mego, Shrinky Dinks + More!

Description: He could not sleep. It was around 3am, that night in September 1954. Bruce Baker was stress-smoking while taking a dump in his Lake Forest, IL home. The strained ad executive was under the gun to pitch new ideas to Quaker Oats, one of Chicago advertising agency Wherry, Baker & Tilden’s biggest clients. Nearly two decades later, Baker recalled “sitting in the can, smoking three cigarettes at once — well, at least two.” Adding to his stress, Baker’s budget was not to exceed 3 cents a package to buy and distribute. That's the opening paragraph from The Wild, Untamed Tale of History's Most Successful Cereal Premium, an article that will make you laugh and shake your head in disbelief. With our wildly successful Star Wars merchandising trilogy concluded, we're getting back to some familiar favorites (Vintage Mego!) and introducing new thrills (Shrinky Dinks!). Thematically, Issue 12 issue celebrates the first toys many of us owned as kids: Cereal Premiums. Willy Wonka! Action Jackson! Superman! Apropos of sugar cereal with a free bonus prize, you will receive a FREE COLLECTIBLE STICKER inside each issue, which is loaded with more sweetness than a bowl of Cap'n Crunch… and it won't shred the roof of your mouth. This auction is for one NEW, MINT and UNCIRCULATED copy of World's Greatest Toys Digest #12, published Autumn 2024, direct from the publisher. Each issue of World's Greatest Toys Digest is published by the creator of the hardcover book, Mego 8" Super-Heroes: World's Greatest Toys! (TwoMorrows, 2007) 24 Pages. Full Color. Photos and toys in this issue include: Mid-Century Cereal Boxes and Cereal Premium print ads, Kellogg's Funny Jungleland Moving-Pictures Book, American Cereal Co./Quaker Oats Fortune Telling Calendar, Superman Cereal Premiums, Pep Cereal military and comic buttons including The Phantom, Dagwood Bumstead, Felix the Cat, Dick Tracy, Popeye, Orphan Annie, Brenda Starr and Buck Rogers, Quaker Minecraft Creeper Crunch, Crocs Jibbitz Charm premiums, Sam Gold, Gordon Gold, Ben Hirsch, Henry Hirsch, Blue Ribbon Books' Mickey Mouse Waddle Book, Nabisco Rin Tin Tin Telegraph Key premium, Jackson 5 cardboard record, Cocoa Puffs Bobbing Cuckoo Bird, Kellogg's U.S. Navy Frogmen, U.S.S. Nautilus, U.S. Navy PT Boat, Magic Moon Garden, Kix Cereal Atomic Bomb Ring, Post Cereal Action Jackson Self-Liquidating Cereal Premium, Mego Scramble Cyclist, Quaker Oats Yukon Gold Rush Promotion, Sgt. Preston of the Yukon, Klondike Big Inch Land Company Deed, vintage Star Wars print ads, Thermos R2-D2 Vinyl Lunch Kit, Mego World's Greatest Super-Heroes (WGSH) Super Foes 1st Issue Kresge cards, Shrinky Dinks, Wham-O Shrink Machine, King Vitaman Cereal, Quaker Willy Wonka promotion and brand new "Sugar Cereal Mascot" King Collectemall. World's Greatest Toys Digests #1-7, as well as #9-12 are currently in-print and available through my eBay store. NB: Issue #8 is SOLD OUT and OUT OF PRINT. Issue #13 is in production, slated for a December 2024 release. Please see "Seller's Other Auctions" to order additional issues. I will gladly ship to Australia, the UK, every Western European country, China, Japan and Mexico. I NO LONGER SHIP TO CANADA.

Price: 15.99 USD

Location: Corvallis, Oregon

End Time: 2024-10-15T14:32:43.000Z

Shipping Cost: 2.95 USD